A bespoke custom font based on Kaftan Serif with new characters created and a custom weight.

A set of 20+ ornamental ligatures along with accented versions was created to visually portray the tone of voice of the brand and appear in the words most likely to be used.
A custom weight was created, for a contrast specifically made for small dimensions, all the while retaining the elegance, a condensed width of the characters and a custom spacing.

You can check out, try and buy the base Kaftan Serif here.
Type-production done in collaboration with the very skilful Sabina Kipara.