Making of
1/5
Close
Rai din Iad /
Hell's Heaven
Project involvement
Book Design
Animation & Print
For
Museum of Recent Art
Romania
2018
Here I got to explore a dynamic that is solidly intertwined in culture, one where on the surface is the analogous black&white but once in its nuances then reveals concept closer to truth. I turned on its head this, first by chaning the positions at extremes to a continuum, and then making the positions be read in the same symbol, depending on how you look. Thus becoming a continuum of an instance in which your perspective is the one that gives meaning. For the interior layout I played with the usual layout of the bible, disrupted from time to time by graphic plays of the main concept.
Animations and graphic communication were extensions to further reveal this play on perception.