Book design + custom type for the 1st official Picasso exhibition in Romania, in 2023 - The Picasso Effect. Displaying Picasso and celebrated romanian artists who display traces or antitraces of Picasso. My idea here was creating an object that embodied the right atmosphere that could tie all the artists inside together, without reducing the whole volume to one of Picasso's paintings. The cubist form is pressed into the canvas in multiple passes, making the object something that you like to hold and feel under your fingers.
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Developing an all-caps custom type gave the project Picasso's personality without invented ornament and allowed for a clean layout. See more about the font in the Typefaces section.